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Disclosure. I am a licensed Financial Security Advisor, Mutual Fund Representative, and Group Insurance & Annuity Plans Advisor. I am not a lawyer, tax lawyer, or accountant. I discuss taxes only as they relate to specific insurance, investment, and estate strategies; I do not provide general tax optimization or comprehensive financial planning. Content is educational only. Mutual funds offered through WhiteHaven Securities Inc. Insurance products offered through iAssure Inc. Coordinate decisions with your CPA, notary, or lawyer. See Disclaimer and Privacy.

Insurance & Estate Strategies Services | iAssure

We help business owners use corporate-owned life insurance as a strategic asset class. Build tax-exempt wealth, fund buy-sell agreements, and create liquidity for estate taxes.

Why this is important

  • Asset Class, Not Just Expense: We structure permanent life insurance as a corporate asset that provides tax-sheltered growth and tax-free capital extraction (CDA).
  • Estate Liquidity: We design strategies to cover capital gains taxes at death, ensuring your business passes to the next generation intact, not sold to pay the CRA.
  • Buy-Sell Funding: We implement precise funding for shareholder agreements, ensuring surviving partners have the cash to buy out a deceased partner's shares.

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Summary

For incorporated business owners, life insurance is more than protection—it is a unique financial instrument. It is the only asset class that allows for tax-sheltered growth inside a corporation and tax-free distribution to heirs. We help you design, fund, and manage these strategies.

The Strategy: Insurance as a Corporate Asset

Most investors view life insurance purely as a cost—something you buy to pay off a mortgage or replace income. For a corporation with surplus cash, however, permanent life insurance is a recognized alternative asset class.

Why? Because the tax rules for corporate investments are harsh (approx. 50% tax on passive income), while the tax rules for exempt life insurance policies are favorable.

  • Tax-Sheltered Growth: Cash value inside a policy grows without triggering annual tax.
  • No Passive Income Grind: Growth inside a policy does not count toward the $50,000 passive income threshold that reduces your Small Business Deduction.
  • Tax-Free Extraction: Upon death, the death benefit (minus the adjusted cost base) creates a credit to your Capital Dividend Account (CDA), allowing millions of dollars to flow out of the corporation to your family tax-free.

Our Services

1. Corporate Estate Bonds

For business owners with surplus cash invested in taxable fixed-income assets (GICs, bonds), we model "Corporate Estate Bond" strategies. This involves reallocating a portion of that taxable portfolio into a permanent insurance policy. The result is often a significantly higher after-tax estate value compared to traditional investments, with lower volatility.

2. Buy-Sell Funding

If you have business partners, a Buy-Sell Agreement is essential. But an agreement without funding is just a piece of paper. If a partner dies, where will the surviving shareholders find the cash to buy out the family? We structure corporate-owned insurance to provide immediate, tax-efficient liquidity exactly when it is needed, protecting both the business continuity and the deceased partner's family.

3. Key Person Protection

Your business relies on key revenue generators. If they die or become critically ill, revenue stops but expenses continue. Key person insurance provides an injection of cash to cover lost revenue, find a replacement, or pay off debts, stabilizing the company during a crisis.

4. Immediate Financing Arrangements (IFA)

For high-net-worth owners who want insurance protection but do not want to tie up capital in premiums, we structure Immediate Financing Arrangements. This involves purchasing a policy and assigning it as collateral to a bank to borrow back the cash value for reinvestment in the business. This advanced strategy can provide protection while maintaining liquidity, but requires careful risk management.

Independent Market Access

We are independent brokers. We do not work for an insurance company; we work for you. We survey the entire Canadian market—including major carriers like Manulife, Canada Life, Sun Life, Equitable Life, Desjardins, and others—to find the product that offers the best combination of:

  • Contractual guarantees
  • Dividend performance history
  • Cash value growth potential
  • Underwriting flexibility

Common Questions

"Is this just for when I die?"

While the death benefit is the ultimate payout, permanent policies build Cash Surrender Value (CSV) that appears on your corporate balance sheet. This cash value can be accessed during your lifetime through policy loans or collateral assignments to fund business opportunities or retirement income.

"Why not just invest the money?"

We often compare insurance against a traditional investment portfolio. In a taxable corporate environment, investments face a "double tax" problem (tax on growth + tax on extraction). Insurance bypasses both. For the portion of your wealth destined for your estate, insurance often mathematically outperforms taxable investments on a net-after-tax basis.

"What if I sell the business?"

Corporate-owned policies are portable. If you sell the shares of your operating company, you can often transfer the policy to a Holding Company first, keeping the asset (and the cash value) within your control. This requires careful planning before a sale.

Important Notes

Insurance products are provided through iAssure Inc. Services related to the insurance of persons and group insurance are offered through iAssure Inc., an independent firm. These activities are neither the business nor the responsibility of WhiteHaven Securities Inc.

This is educational content only. Insurance strategies require professional advice. Strategies involving tax, investments, and insurance must be coordinated with your CPA, lawyer, and qualified advisors. Always review your plan as rules and circumstances change.

Fact-Check & Sources

Next steps

Do you have the right protection in place? Request an insurance review to assess your current coverage and opportunities.

Resources

Tags

Life Insurance, Estate Strategies, Corporate Assets, Buy-Sell Agreements, Tax Strategy

Full Disclosure.

This content is for information and education only. It explains general concepts that may apply to incorporated business owners, but it is not personalized tax, legal, or investment advice.

Tax Considerations:

  • Tax rules are complex and subject to change
  • Strategies and benefits depend on your specific circumstances, province, and business structure
  • Always consult with a qualified CPA before implementing any tax strategy
  • Provincial variations in rates and rules may apply (Québec vs. Ontario differences exist)
  • Past tax treatment does not guarantee future treatment

Investment Risk Disclosure:

  • Investing involves risk, including the possible loss of principal
  • There is no guarantee that any investment strategy will achieve its objectives
  • Investment values fluctuate with market conditions, and you may receive less than you originally invested
  • Tax efficiency is one factor; risk, fees, and total returns all matter
  • Past performance does not guarantee future results

Insurance Illustrations:

  • Insurance illustrations show projected values based on assumptions that may not be guaranteed
  • Actual results will vary based on factors including interest rates, mortality experience, and expenses
  • Non-guaranteed elements (such as dividends or credited interest rates) are not promises of future performance
  • Review both guaranteed and non-guaranteed projections with your advisor before making decisions

Content Accuracy:

  • We strive to ensure information is accurate and current, but laws and regulations change frequently
  • Information reflects our understanding at the time of publication and may not reflect subsequent changes
  • If you believe any content contains an error, please contact us

Regulatory:

  • Mutual funds are offered through WhiteHaven Securities Inc.
  • Insurance products and certain other services are provided through iAssure Inc., an independent firm in the insurance of persons and in the group insurance of persons
  • These activities are neither the business nor the responsibility of WhiteHaven Securities Inc.

Professional Advice:

  • This article is not a substitute for professional advice from your CPA, lawyer, or financial advisor
  • Work with your professional team to understand how these concepts apply to your specific situation
  • For personalized advice, a formal engagement and suitability review are required

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